eb777 is committed to protecting the personal data of every registered player — from Karachi to Lahore, from Islamabad to Peshawar. This Privacy Policy explains in plain terms what information eb777 collects when you use the platform, why we collect it, how it is used and stored, who it may be shared with, and what rights you hold over your own data.
eb777 ("eb777", "we", "us", "our") operates the online casino and sports betting platform accessible at eb777.asia. In the course of providing gaming, sports betting, financial, and customer support services to registered Pakistani players and other users, eb777 necessarily collects and processes personal data.
eb777 takes its obligations as a data controller seriously. We collect only the personal data genuinely necessary to operate the platform and deliver services to our users. We do not monetise your personal data by selling it to advertisers or unrelated third parties. We maintain rigorous internal data access controls, and we give you meaningful tools to manage your own privacy preferences.
This Privacy Policy has been prepared to comply with the data protection obligations arising from eb777's international gaming licence and applicable data privacy frameworks. It applies to all personal data collected through eb777.asia, whether provided directly by you during account registration, generated automatically through your use of the platform, or obtained from third-party verification and payment services contracted by eb777.
eb777 is the data controller responsible for the personal data processed under this Privacy Policy. As data controller, eb777 determines the purposes for which your personal data is collected and the manner in which it is processed.
For all data protection enquiries, requests to exercise your privacy rights, or complaints regarding eb777's handling of your personal data, please contact the eb777 Data Protection team through the support channel at [email protected] (plain text — not a clickable link). eb777 aims to respond to all data protection enquiries within thirty (30) calendar days of receipt.
eb777 collects personal data in the following categories, depending on how you interact with the platform:
When you register an account with eb777, we collect the information you provide, including: your full legal name, date of birth, Pakistani mobile number (used as your primary identifier), residential address, and email address (where provided). This information is necessary to create and manage your account and to perform mandatory identity verification.
In accordance with our international gaming licence obligations, eb777 may request documentary verification of your identity. This may include copies of government-issued identity documents (such as a CNIC, passport, or driving licence), proof of residential address (such as a utility bill or bank statement), and source-of-funds documentation for higher-value accounts. KYC documents are stored securely and access is restricted to authorised compliance personnel.
eb777 records details of all financial transactions processed through your account, including: JazzCash and EasyPaisa wallet identifiers, HBL/UBL/Meezan Bank account numbers used for transfers, USDT TRC20 wallet addresses where applicable, deposit amounts and timestamps, withdrawal requests and settlement records, and bonus transaction histories. This data is necessary for payment processing, financial record-keeping, and anti-money laundering compliance.
eb777 logs all gaming and betting activity conducted through your account, including: games played, bets placed and settled, session start and end times, game outcomes, bonus usage, and net financial positions per session. This data is used for account management, dispute resolution, responsible gaming monitoring, and regulatory reporting.
eb777 automatically collects certain technical data when you access the platform, including: IP address, device type and operating system, browser type and version, mobile network carrier (e.g. Jazz, Zong, Telenor, Ufone), session duration and page interaction data, and cookies and similar tracking technologies as described in Section 6.
eb777 retains records of all communications between you and eb777's customer support team, including live chat transcripts, email correspondence, and any feedback or complaint submissions. This data is used for quality assurance, training, and dispute resolution purposes.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Name, DOB, CNIC, mobile number | Account creation, KYC verification |
| Financial Data | JazzCash/EasyPaisa ID, bank details, transaction records | Payment processing, AML compliance |
| Gaming Data | Bets, sessions, game history, outcomes | Account management, responsible gaming |
| Technical Data | IP address, device, browser, carrier | Security, fraud prevention, analytics |
| Communications Data | Support chat transcripts, emails | Support delivery, dispute resolution |
eb777 uses your personal data for the following purposes:
eb777 processes your personal data on the following legal bases, depending on the specific processing activity:
eb777 uses cookies and similar tracking technologies on the eb777.asia platform. Cookies are small data files stored on your device that help the platform function correctly and allow eb777 to understand how the platform is used.
These cookies are necessary for the eb777 platform to function and cannot be disabled. They include session authentication cookies (which keep you logged in to your eb777 account), security cookies (which help protect against cross-site request forgery), and load-balancing cookies (which ensure platform performance during high-traffic periods). Essential cookies do not require your consent.
eb777 uses analytics cookies to understand aggregate user behaviour on the platform — which sections are most visited, typical session durations, common device and browser types, and navigation patterns. Analytics data is processed in an aggregated and anonymised form and is used to improve the platform experience for Pakistani players. You may opt out of analytics cookies through your browser settings.
Preference cookies remember your platform settings between sessions — such as language preference, game lobby display settings, and responsible gaming tool configurations. Disabling preference cookies may affect your platform experience.
You can control cookie settings through your browser's privacy settings. Note that disabling certain cookies may impair the functionality of the eb777 platform. eb777 does not use third-party advertising cookies or behavioural tracking cookies that profile you for external advertising purposes.
eb777 does not sell your personal data to any third party. Your personal data may be shared in the following circumstances only:
eb777 engages carefully selected third-party service providers to support platform operations. These include payment processors (JazzCash, EasyPaisa, and Pakistani banking institutions), identity verification providers, game studio content delivery partners, cloud infrastructure providers, fraud detection services, and customer support software providers. All contracted processors are bound by data processing agreements requiring them to process your data only on eb777's instructions and to maintain appropriate security standards.
eb777 may disclose your personal data to regulatory bodies, gaming authorities, law enforcement agencies, or courts where required to do so by law or by the terms of eb777's gaming licence. Such disclosures will be limited to the information strictly required by the relevant authority.
Where you request self-exclusion through eb777's responsible gaming tools, eb777 may share necessary identifying information with recognised self-exclusion registries operated by gaming regulators to support the enforcement of your exclusion across multiple platforms. This processing is based on your consent and your request for self-exclusion.
In the event that eb777 is involved in a merger, acquisition, restructuring, or sale of all or part of its business, your personal data may be transferred to the acquiring entity as part of that transaction, subject to the same privacy protections as described in this Policy.
eb777 retains your personal data for the period necessary to fulfil the purposes described in this Privacy Policy, subject to any longer retention periods required by applicable law or licensing obligations.
| Data Type | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | Gaming licence obligation, legal |
| KYC Documents | 5 years from last account activity | AML/KYC regulatory requirement |
| Financial Transaction Records | 5 years from transaction date | Legal / regulatory |
| Gaming Activity Logs | 3 years from last session | Responsible gaming, dispute resolution |
| Support Communications | 2 years from last contact | Legitimate interest, quality assurance |
| Technical / Device Data | 13 months from collection | Security, fraud prevention |
| Marketing Consent Records | 3 years from consent or withdrawal | Compliance with consent obligations |
Following the expiry of applicable retention periods, eb777 will securely delete or anonymise your personal data. Anonymised, aggregated data (from which individual players cannot be identified) may be retained indefinitely for statistical and analytical purposes.
eb777 implements a layered approach to data security designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our technical and organisational security measures include:
While eb777 applies significant resources to platform security, no online system can guarantee absolute security against all possible threats. You are responsible for maintaining the security of your own account credentials. If you suspect unauthorised access to your eb777 account, contact support immediately.
Subject to applicable law and the specific circumstances of your request, you hold the following rights in relation to your personal data processed by eb777. To exercise any of these rights, contact eb777 support with your registered mobile number and a description of your request:
Request a copy of all personal data eb777 holds about you, including account data, transaction history, gaming logs, and KYC records.
Request correction of any inaccurate personal data eb777 holds about you — for example, a misspelled name or outdated address.
Request deletion of your personal data where the data is no longer necessary, subject to eb777's legal retention obligations and regulatory requirements.
Request that eb777 temporarily restricts processing of your data while the accuracy of data or the basis for processing is under review.
Request your personal data in a structured, machine-readable format for transfer to another service provider, where technically feasible.
Object to processing of your data based on eb777's legitimate interests or for direct marketing purposes. Marketing objections are honoured immediately.
eb777 will respond to all data rights requests within thirty (30) calendar days. Where a request is complex or involves a large volume of data, eb777 may extend this period by a further sixty (60) days with notice. eb777 reserves the right to verify your identity before processing a data rights request to prevent unauthorised disclosure of personal data.
If eb777 discovers or is notified that personal data has been collected from a person under the age of 21, that account will be immediately suspended, all data associated with the underage user will be deleted, and any deposits or winnings associated with the account will be handled in accordance with eb777's Terms and Conditions and applicable legal requirements.
If you are aware of any person under the age of 21 who has accessed or registered with the eb777 platform, please notify eb777 immediately via the support channel so that appropriate action can be taken without delay.
As an internationally licensed online gaming platform serving Pakistani players, eb777 may process and store personal data on servers located outside of Pakistan. eb777's contracted service providers — including cloud infrastructure providers, identity verification services, and game studio delivery networks — may operate data centres in multiple jurisdictions.
Where personal data is transferred to countries outside Pakistan, eb777 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Privacy Policy. Such safeguards may include contractual data protection clauses with the recipient party, ensuring that the recipient jurisdiction maintains adequate data protection standards, or obtaining your explicit consent where required.
eb777 does not transfer personal data to jurisdictions that provide materially inferior data protection standards without implementing additional contractual safeguards to compensate for the difference in protection levels.
eb777 may send you promotional communications regarding new games, bonuses, seasonal promotions, PSL cricket betting offers, and other platform updates. Marketing communications from eb777 are delivered via SMS to your registered Pakistani mobile number and/or via the in-platform notification system.
eb777 will only send direct marketing communications where you have provided consent during registration or have subsequently opted in to receive such messages through your account settings. You may withdraw your marketing consent at any time by:
Withdrawing marketing consent does not affect your ability to use the eb777 platform or access any games, services, or features. You will continue to receive essential transactional communications — such as deposit confirmations, withdrawal notifications, and account security alerts — regardless of your marketing preferences.
The eb777 platform integrates third-party services to deliver its full functionality — including payment processing (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, SadaPay), game content from licensed studios, and identity verification providers. Each of these third parties operates under its own privacy policy and data processing terms, which eb777 evaluates prior to engagement but does not control.
eb777 requires all contracted third-party processors to maintain data protection standards consistent with those described in this Privacy Policy, and to use your personal data only for the specific purpose for which it was disclosed by eb777. eb777 does not accept responsibility for the privacy practices of any third-party service that operates independently of eb777's control or instruction.
If you have concerns about how any third-party payment provider processes your personal data — for example, how JazzCash or EasyPaisa handles your transaction records — you should review the privacy documentation published directly by the relevant service provider.
eb777 reserves the right to update, revise, or replace this Privacy Policy at any time to reflect changes in our data processing practices, updates to applicable law or regulatory requirements, or changes in the structure of the eb777 platform or its contracted service providers.
The most current version of this Privacy Policy will always be published at eb777.asia/privacy-policy with the effective date clearly displayed. Where eb777 makes material changes to this Privacy Policy that significantly affect how we process your personal data, we will notify registered users via their registered Pakistani mobile number or via a prominent notice on the platform prior to the change taking effect.
Your continued use of the eb777 platform following publication of a revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not agree with the revised Policy, you may request account closure through the eb777 support team.
For all data protection enquiries, requests to exercise your privacy rights, or complaints regarding eb777's handling of your personal data, please contact:
eb777 Data Protection Team
Email: [email protected] — plain text only, not a clickable link
Subject Line: "Privacy — [Your Request Type]"
Languages: English and Urdu
Response Target: Within 30 calendar days of receipt
Available: 24 hours a day, 7 days a week via the in-platform support channel
eb777 takes all privacy complaints seriously. If you are not satisfied with eb777's response to a privacy complaint, you retain the right to escalate your complaint to the relevant regulatory authority or data protection supervisory body applicable in your jurisdiction. eb777 will cooperate fully with any such regulatory process.
Beyond the legal text, these are the concrete, practical commitments eb777 makes to every Pakistani player's privacy — not as aspirational goals, but as operational standards built into the platform.
Every single connection between your device and the eb777 platform — whether you are on Jazz 4G in Karachi, Telenor in Lahore, or Ufone in Islamabad — is encrypted using 256-bit TLS. Your credentials, PKR balance, and gaming data travel in fully encrypted form at all times.
eb777 does not sell, rent, or trade your personal data to advertisers, data brokers, or any unrelated commercial third party. Your name, mobile number, PKR transaction history, and gaming behaviour are used solely to operate the eb777 platform and comply with licensing obligations — nothing else.
Access to your personal data within eb777's internal systems is restricted to the minimum number of staff necessary to perform specific job functions. All data access events are logged. No eb777 employee can access your account data without a legitimate operational reason — and that access is recorded.
Data access requests, rectification requests, and erasure requests submitted to eb777 are processed within thirty days — not acknowledged and forgotten. eb777 maintains a dedicated process for handling data rights requests from Pakistani players, with named accountability for response timelines.
CNIC copies, passport scans, and proof-of-address documents submitted for KYC verification are stored in an encrypted, access-restricted repository entirely separate from the main eb777 account database. These documents are accessible only to authorised compliance personnel for specific verification purposes.
eb777 only sends promotional SMS communications to Pakistani players who have opted in. Opting out is immediate — a single STOP reply or an account settings update removes you from marketing lists without delay, and without affecting any other aspect of your eb777 account access or functionality.
Live casino, PSL cricket betting, 500+ slots, JazzCash deposits, same-day PKR withdrawals — all on a platform that respects your data, protects your account, and plays by the rules. eb777 is open 24/7 for players aged 21 and above.
21+ only | Play responsibly | eb777 is an internationally licensed gaming platform | Your data is protected